Tuesday, February 17, 2015

Slogans? SLOGANS!

The last post talked about the membership drives each of the teams is pushing right now, leading into the 2015 season which starts for "real" at the beginning of April. 

And with any campaign, there are slogans to keep the attention of the viewing and listening public....Some of the slogans are (shall we say) better than others?

Kangaroos - "#getREAL"
Sydney Swans - "Feel it in '15"
Geelong - "We need you, be a member at home or far away"
Collingwood - "Side by side we stick together: it's more than a line in our song"
    (what?)
None of those approach the dubious charm of some of Carlton's efforts a few years ago...
"They know we're coming" and "Can You Smell What The Blues Are Cooking?", straight out of The Rock's wrestling motto.

The all-time worst, in retrospect, belongs to the 2013 Essendon Dons, who were about to be embroiled in the worst doping scandal in AFL history: "Whatever It Takes". Really, Dons? It really ended up being "whatever it took", didn't it?

Some more of this year's better samples - "Unleash 2015" (Adelaide), "#ForeverFreo" (Fremantle), "My Heart Beats True" (Melbourne, a good slogan for a team trying to come back), "Bring The Noise" (Port Adelaide, to one of the louder fan bases in the league), and West Coast's "The West Is Ours" (always in a fan battle with its crosstown rival Fremantle). We kind of like some of the hashtag examples, too - #gatherthepack (Western Bulldogs), #StandTall (GWS, who has a great big front line), and #BelieveBelong (for Brisbane). 


No comments:

Post a Comment